NEW YORK (TheStreet) -- Good photographers -- or those who aspire to be better -- have a new term to learn: Micro Four Thirds.
Camera and optics heavyweights from Sony (SNE) to Canon (CAJ) to Nikon -- and to a lesser extent Eastman Kodak (EK) -- saw that the old world of film would be replaced with digital image sensors, smart lenses that focus themselves and still cameras that take digital video. So a new market was born. Now it seems everyone has a digital camera, either a bulky-but-powerful DSLR (digital single lens reflex) model or a smaller, point-and-shoot unit with limited features.
The camera industry is moving to fill that gap with a new format called Micro Four Thirds. The original Four Thirds format was a standard Kodak and Olympus dreamed up several years back with limited success to try to get a leg up on market leaders Canon and Nikon. The Micro Four Thirds is the same idea, but smaller.
Micro Four Thirds cameras have interchangeable lenses, plenty of image-processing features and powerful autofocus in a package that fits in your hand. I recently tested Olympus's E-P1 ($799 with 14-42 mm lens), the company's premier effort in this format, at the U.S. Open. What you get: This stylish camera takes stylish pictures. The E-P1 is a throwback to the Leica M series from the 1950s with its fabulous optics and bombproof construction. Its metal alloy body and size is reminiscent of the Kodak Instamatic.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV