This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sears Launches Third-Party Marketplace

(Updated with additional Macy's comment.)

NEW YORK( TheStreet) -- Sears (SHLD - Get Report) is following in the footsteps of Wal-Mart Stores (WMT - Get Report) with the launch of a third-party marketplace.

The department store confirmed that the new service has been integrated with to allow merchants to list their products on the site.

"The Sears' Marketplace platform provides new opportunities for us to deliver more shopping choices to our customers as well as open up new lines of communication with our business partners," the company said. "This current platform expansion is an evolution of a process we established with Internet partners last November 2008."

Earlier this month Wal-Mart announced it would add outside vendors to its Web site.

In August, Sears's site had 15.7 million unique visitors, Wal-Mart's 33 million, Amazon 69.5 million and eBay 76.8 million, according to Compete, a web analytics firm.

As more traditional retailers embark on this strategy, it could pose a problem for online retailers like (AMZN - Get Report)and eBay (EBAY - Get Report), which originated the third-party marketplace concept.

But at least one department store says it has no intention of climbing aboard the third-party train. Macy's (M - Get Report) spokesperon Jim Sluzewski says the company's focus is "growing out business through multichannel integration of stores and online."

And Needham analyst Charles Wolf says he doesn't think any bricks and mortar retailer embarking on a third-party market place will surpass Amazon.

"Amazon is one-tier and Wal-Mart and Sears are two-tier," he says. "That means [Amazon] can sell at dramatically lower prices online, which, in turn, means [Wal-Mart and Sears] can't match Amazon's prices."

Amazon and eBay have also been working to upgrade their offerings. EBay launched an outlet section on its Web site, selling up to 70% off brand names. EBay hopes this move will allow them to become more attractive to retailers.

Earlier in the month the company also announced a partnership with designer Narcisso Rodriguez. Rodriguez, who is best known for dressing Michelle Obama, will create a lower-priced collection exclusively for eBay.

Amazon is also growing its merchandise selection by moving into private-label merchandise. In June the company launched a new collection of private-label kitchen utensils and now has its own design and sourcing team on staff.

-- Reported by Jeanine Poggi in New York

Follow on Twitter and become a fan on Facebook.
Copyright 2009 Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AMZN $673.26 0.00%
EBAY $29.10 0.00%
M $39.99 0.00%
SHLD $22.15 0.00%
WMT $59.89 0.00%


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs