This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Apple Snow Leopard Sales Purring: NPD

Updates stock price

PORT WASHINGTON, N.Y., ( TheStreet) -- Apple's (APPL) new Snow Leopard operating system is flying off the shelves, according to figures from NPD Group, which says that sales have been robust since its Aug. 28 launch.

The tech bellwether has easily eclipsed the launches of Snow Leopard's predecessors, Leopard and Tiger, says the research firm. During the first two weeks post-launch, initial sales have been double that of Leopard and four times that of Tiger, according to NPD.

Snow Leopard's momentum extended beyond the initial first-week purchasing rush, NPD says. Sales only declined about 25% from week one to week two, while Leopard and Tiger fell more than 60% after their respective launches.

Touting Snow Leopard as faster, more robust and half the size of OS X Leopard, Apple shrewdly brought the launch forward to capitalize on the back-to-school season. The consumer tech giant also slashed its pricing compared to the earlier version of its Mac software. With a single-user upgrade priced at $29 and a five-user Family Pack that costs $49, the company is attempting to combat declining hardware revenue.

"With pricing reduced by more than $100 for both the single-user and five-user pack versus Leopard pricing, Apple has clearly demonstrated that aggressive pricing policies in this economic environment generate an outstanding customer response," said Stephen Baker, vice president of NPD's industry analysis, in a statement.

In its third quarter, Apple's Mac revenue declined 8% year over year as people bought cheaper models, so it makes sense for Apple to bolster its software sales with relatively cheap upgrades.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DELL $0.00 0.00%
AAPL $125.31 -0.84%
HPQ $31.30 -0.86%
MSFT $40.94 -0.05%
FB $82.82 -0.45%


DOW 17,872.85 -103.46 -0.58%
S&P 500 2,077.58 -8.66 -0.42%
NASDAQ 4,924.0940 -23.3470 -0.47%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs