This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Soap Opera Gets Latinos In Tune With Health Care

A fear of deportation also prevents illegal immigrants from seeking help, said Palacio, who was an adviser for "Encrucijada."

About 800 people have called the hot line for help since "Encrucijada" first aired in May.

One of them was Regina Amador, an uninsured "Encrucijada" devotee who cleans offices for a living in Denver. After watching the show, Amador, 40, applied to get her 7-year-old son enrolled in Plan Plus. Call center advisers also told her she could go to a neighborhood clinic to get a Pap smear and a physical for $20.

Amador, a native of Mexico's Guerrero state, hadn't had a checkup for about 10 years.

"When you hear people talking about health, you start to worry about not having insurance," she said. "Now that they've checked me for everything, I feel more calm."

While the telenovela has Colorado-specific information, health officials in New Mexico, Texas and other states have expressed interest, Lindsay said.

Some who have tried the format before report success. In 2003, students at the University of Alabama at Birmingham produced a radio series called "Bodylove," featuring characters working at a beauty salon of the same name. "Bodylove" targeted African Americans, and its health themes were those the state health department said affect blacks the most ¿ hypertension, heart disease, diabetes.

4 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
EVC $6.58 0.00%
AAPL $124.75 0.00%
FB $80.78 0.00%
GOOG $524.05 0.00%
TSLA $206.79 0.00%

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs