Dividend.com: Morning Playbook

NEW YORK (TheStreet.com) -- More good earnings news and positive guidance are hitting the wires today. This will be a big test for short-sellers, as we are entering a cycle where all the recent cost cuts will begin to be reflected. I am watching for any signs we get a "sell on the news" effect. Stocks have been running up in anticipation of news like we are getting today. Check out the big list of stocks below that are in the news as the week draws to a close.

Story Stocks

National Semiconductor(NSM Quote): Shares are lower after reporting first-quarter results.

Campbell Soup(CPB Quote): Stock is higher after company releases earnings results.

Steel Dynamics(STLD Quote): Shares are higher after company raises guidance.

FedEx(FDX Quote): Stock is shooting higher after company raises guidance.

Upgrades to Watch

Morgan Stanley(MS Quote): Citigroup raises price target to $33.

Goldman Sachs(GS Quote): Citigroup raises estimates; $215 price target.

Ann Taylor(ANN Quote): FBR Capital Markets(FBCM Quote) raises stock to an outperform; $19 price target.

Prudential(PRU Quote): Morgan Stanley raises estimates; $58 price target.

Public Storage(PSA Quote): Argus Research raises stock to a buy; $82 price target.

Qwest(Q Quote): Thomas Weisel raises stock to a market-weight.

Conagra(CAG Quote): Citigroup adds stock to its top picks list; $25 price target.

Covidien(COV Quote): Merrill Lynch/Bank of America(BAC Quote) raises estimates; $48 price target.

Salesforce.com(CRM Quote): Wedbush Morgan raises stock to a neutral; $52 price target.

Hershey(HSY Quote): Citigroup raises estimates; $48 price target.

Textron(TXT Quote): Barclays Capital raises stock to an overweight.

Thermo Fisher Scientific(TMO Quote): Morgan Stanley starts stock as an overweight; $53 price target.

Progressive Corp(PGR Quote): Goldman Sachs upgrades stock to a buy.

Jones Apparel(JNY Quote): Barclays Capital raises price target to $17.