This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Celebrity Scents Fall Out of Style: So Over It

"During recessionary times this category is more at risk," Grant says. "Not everyone considers fragrance as part of their beauty regimen."

Classic scents such as Estee Lauder's (EL - Get Report) Beautiful, Chanel's Coco Mademoiselle and No. 5 and Dolce and Gabbana's Light Blue consistently do well, she says. Scott Beattie, chief executive of Britney champion Elizabeth Arden, said on a conference call last month the company was focusing on core fragrances, such as Red Door, Green Tea, 5th Avenue and Pretty.

That said, Britney's still bringing in cash for the company. According to Elizabeth Arden, Britney brands rose 13% in the June quarter compared to the year-earlier period. "More than half of the sales of Britney brands were outside of North America, which is really attributed to her global popularity," said Joel Ronkin, general manager of North American fragrances at Elizabeth Arden, during the same call. Smells like global teen spirit.

-- Reported by Carmen Nobel in Boston.

Follow TheStreet.com on Twitter and become a fan on Facebook.
3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
EL $86.05 -2.22%
DWA $26.16 -5.90%
EVP $11.60 -1.28%
RF $10.29 -2.28%
RDEN $15.09 1.89%

Markets

DOW 17,596.35 -350.33 -1.95%
S&P 500 2,057.64 -43.85 -2.09%
NASDAQ 4,958.4680 -122.0370 -2.40%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs