Cowboys Stadium Goes Upscale: Big Spender

In fact, to access luxury amenities like private lounges and first dibs on concerts, buyers have to leapfrog the parking-privileged loge seats ($12,000 down payment with $1,240 a year) in the upper deck and splurge on the lower-level sideline Club Seats ($16,000 to $50,000 up front and $3,400 annually).

Those off-field perks will come in handy if the Cowboys fall short on the field this year, as the Sporting News predicts, or hit the kind of late-season swoon that has given the team an 18-28 record this decade in games played after Dec. 1. Given the team's late-season results during the past two years -- a humiliating defeat to the New York Giants in the 2007-2008 NFC divisional playoffs and a 44-6 season-ending loss to the Philadelphia Eagles to knock them out of the playoffs last year -- a bottomless hot dog bar could double as comfort food.

The biggest win and best sideline view of the season may belong to the city of Dallas , which decided in 2004 to pocket $425 million it had originally offered to help build the stadium within its limits.

"It sounds to me like Dallas got exactly what Dallas would dream of getting," Euchner says. "It gets all of the prestige of a major football franchise with none of the traffic and none of the costs."

It may also be the best punt Cowboys fans see all year.

-- Reported by Jason Notte in Boston.

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