Retail Bombshell: Store Brands Just as Good
YONKERS, N.Y. (TheStreet) -- In what will be both welcome news for private-label brands and heresy for packaged-food makers, a new Consumer Reports' study has found that 23 of 29 store-brand foods tasted just as good, or better than, national brands.
According to the taste test, many food products from Target(TGT), Wal-Mart Stores (WMT) and Costco Wholesale(COST), were rated on par or higher to their counter parts from General Mills(GIS), Kraft(KFT) and Campbell Soup(CPB). Target's Archer Farms chewy soft bake cookies, Costco's Kirkland signature organic medium salsa and Wal-Mart's Great Value whipped topping were actually preferred to similar products from Pepperidge Farm, Old El Paso, Betty Crocker and Kraft. These store-brands were also 27% cheaper than big-name rivals. In addition, 70% of those surveyed by Consumer Reports said they were highly satisfied with the quality of store brands they purchases. -- Reported by Jeanine Poggi in New York. >To order reprints of this article, click here: ReprintsTheStreet Premium Services For Personal Service: 877-471-2967
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