Morning Playbook: Dividend.com

Things were looking pretty good for the markets before the jobless claims report came out at 8:30 AM. The unexpected claims increase ate into the early gains, and will certainly make things interesting today. Let's zero in on what traders need to know.

Story Stocks

Sears Holdings(SHLD Quote): Shares getting hit hard after company reports Q2 loss.

PetSmart(PETM Quote): Stock is also down big after guiding lower.

Phillips Van Heusen(PVH Quote): Shares are up after company raises guidance.

Rio Tinto plc(RTP Quote): Stock dips after company reports profit fell 65%.

Dicks Sporting Goods(DKS Quote): Shares are higher after company raises guidance.

Hormel Foods(HRL Quote): Stock is rising after company beats estimates and reaffirms guidance.

Patterson Companies(PDCO Quote): Shares are up after company reaffirms 2010 EPS guidance.

H.J. Heinz(HNZ Quote): Stock is higher after company reaffirms guidance.

Children's Place(PLCE Quote): Shares are flat after company reports Q2 loss.

Buckle, Inc.(BKE Quote): Stock is up after company beat earnings estimates.

Ross Stores(ROST Quote): Shares are up after company once again beats estimates and raises guidance.

GameStop(GME Quote): Videogame retailing giant's shares are lower after company cuts guidance.

Upgrades to Watch

Gymboree(GYMB Quote): FBR Capital Markets raises estimates. $46 price target.

Alberto Culver(ACV Quote): Morgan Stanley starts stock with an overweight rating. $32 price target.

Deere & Co.(DE Quote): Goldman Sachs raises estimates. $47 price target.

Tupperware(TUP Quote): Morgan Stanley initiates stock with an overweight rating. $44 price target.

Lululemon(LULU Quote): Keybanc raises stock to a buy. $23 price target.

Jack in the Box(JBX Quote): JP Morgan raises stock to an overweight. $24 price target.

Prudential Financial(PRU Quote): FBR Capital Markets raises stock to an outperform. $60 price target.