This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Bumper Sticker Shock: So Over It

Stocks in this article: SNA F GMGMQ

BOSTON ( TheStreet) -- A political consultant once explained that he had tried, in vain, to get his candidates to refrain from producing bumper stickers.

When a bad driver promotes a candidate, his road-hoggery could cost votes. The reaction from other drivers would be that Obama cut you off, John McCain blocked a crosswalk or Ron Paul drove for three miles with his blinker on.

We would go even further than the aforementioned spin doctor and implore that society apply a razor blade and bottle of Goo Gone to a fad that has outlived its welcome for more than a century.

In years past, bumper stickers were intended to be humorous, good for a chuckle or two while parked at a red light. Originally, they did no more than promote vacation destinations. Then they evolved to matter-of-factly promote a candidate of choice.

Eventually, business began to benefit from four-wheeled publicity. Herbalife (HLF) was a pioneer in such viral marketing. "Honk If You Use Snap-On (SNA) tools" brought awareness to hardware purchases. Countless dotcoms spread their URLs on city streets. A more modern start-up, TweetMyBumper.com, helps Twitter junkies grab followers with stickers sporting their handles.

More recently, however, bumper stickers have become more activist, more political. Advancing a trend that many thought had peaked during the Clinton administration, current variations are either cloyingly Kumbaya or downright angry. There is no subtlety anymore, only ham-fisted polemic or wishy-washy sentiment even Hallmark (HALL) wouldn't spit out.

We get it. You share the road with bicyclists. You have a child who is an honor-roll student. You love to talk about your grandchildren, Jesus and pet labradoodle. Calvin urinating on a Ford (F) logo! Oh, you rebellious General Motors (GMGMQ) loving scamp!

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs