Daktronics Says More Than 1,200 Billboards Set Up

BROOKINGS, S.D. (AP) — Daktronics Inc., which installed its first digital billboard in 2001, says it has put in more than 1,200 of the giant-screen ad displays in more than 300 cities across the country.

The Brookings, S.D.-based company recently provided Connect Outdoor Media LLC., an affiliate of Fusion Media Group, with its first digital billboard at a location north of Kilgore, Texas.

Officials at Connect, which serves Texas and Louisiana, say they anticipate generating at least 12 times the revenue the company was making with a static billboard at that location.