Dividend.com: Morning Playbook

I'm not seeing much of an edge as we get ready for today's Fed decision on interest rates this afternoon. Here are the early names making noise.

Story Stocks

Warnaco(WRC Quote): Shares are lower after Q2 profits fall 30%.

Applied Materials(AMAT Quote): Stock is slightly higher after semiconductor equipment giant raises estimates.

Cree(CREE Quote): LCD leader is hitting new 52-week highs after company raises its outlook.

Bob Evans Farms(BOBE Quote): Stock is lower after company lowers 2010 revenue guidance.

Toll Brothers(TOL Quote): Homebuilder shares jump after new-home orders rise for first time in 4 years.

Macy's(M Quote): Retailer's shares are lower despite company raising guidance.

Sara Lee(SLE Quote): Stock is lower after company's guidance disappoints.

Hillenbrand(HI Quote): Shares are flat after company reaffirms guidance.

Liz Claiborne(LIZ Quote): Stock is falling after company reports second quarter loss.

E-House (China) Holdings Limited(EJ Quote): China-based real estate services play is hitting new 52-week highs after company raises guidance.

Ethan Allen(ETH Quote): Stock is flat after company reports fourth quarter loss.

Upgrades to Watch

J. Crew(JCG Quote): Goldman Sachs raises price target to $32.

Urban Outfitters(URBN Quote): Goldman Sachs raises price target to $30.

Piper Jaffray(PJC Quote): Goldman Sachs raises stock to a "conviction" buy. $60 price target.

Dish Network(DISH Quote): Goldman Sachs raises price target to $19.

Nike(NKE Quote): Goldman Sachs raises price target to $57.

Bucyrus International(BUCY Quote): Goldman Sachs raises price target to $42.

American Eagle Outfitters(AEO Quote): Goldman Sachs raises price target to $12.

Verisign(VRSN Quote): Credit Suisse upgrades stock to outperform. $23 price target.

Joy Global(JOYG Quote): Goldman Sachs raises price target to $47.

Healthcare Realty Trust(HR Quote): Morgan Keegan rises stock to outperform.