Dividend.com: Morning Playbook

The market is off to a slow start today, as the news flow is a bit light in terms of earnings. There are plenty of analyst upgrades and downgrades that may play a factor, so be sure to check out the names highlighted below.

Story Stocks

Fluor(FLR Quote): Shares are flat after company reaffirms guidance.

McDermott International(MDR Quote): Stock is lower after company reported profit fell 48%.

Fossil(FOSL Quote): Retail play is down after company reported profit down 34%.

Lions Gate Entertainment(LGF Quote): Shares are higher following strong first-quarter results.

Upgrades to Watch

Halliburton(HAL Quote): Capital One Southcoast raises stock to an add; $28 price target.

Amgen(AMGN Quote): Initiated as a buy at RBC Capital Markets.

Franklin Resources(BEN Quote): FBR Capital Markets raises price target to $90.

Abercrombie & Fitch(ANF Quote): RBC Capital Markets raises price target to $25.

Urban Outfitters(URBN Quote): RBC Capital Markets raises price target to $32.

Sysco(SYY Quote): Morgan Stanley boosts estimates.

Peabody Energy(BTU Quote): Goldman Sachs adds stock to "conviction" buy list; $46 price target.

Autodesk(ADSK Quote): Barclays Capital raises price target to $30.

Panera Bread(PNRA Quote): MKM Partners initiates stock with a buy; $64 price target.

Sara Lee(SLE Quote): Morgan Stanley raises price target to $10.50.

Kroger(KR Quote): Deutsche Bank starts coverage with a buy rating; $28 price target.

priceline.com(PCLN Quote): Goldman Sachs raises price target to $176.

Quest Software(QSFT Quote): Credit Suisse raises estimates and price target to $176.

Safeway(SWY Quote): Barclays Capital starts coverage with a buy; $23 price target.

Aeropostale(ARO Quote): UBS raises estimates; $41 price target.

Downgrades to Watch

Dean Foods(DF Quote): UBS cuts estimates; $26 price target.