SEATTLE ( TheStreet) -- It's Business 101: Happy customers become regular customers. And maintaining a core of regulars can be less time-consuming and expensive than constantly marketing to attract new business.But can a company thrive by making customer service the centerpiece of its mission? Yes, in the case of online shoe retailer Zappos.com, which was recently acquired by Amazon (AMZN - Get Report). Selling shoes isn't exactly a game-changing or particularly high-margin business. What sets Zappos apart, and attracted Amazon, is its customer-focused culture and buyer loyalty.
Amazon-Zappos Highlights Customer Service
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