Luxury
Buy Buy, Baby: The $15,000 Book
Stock quotes in this article:AAPL
Back in 1990, when people routinely left home without cell phones, went to libraries to do research and got their news through funny paper products that vaguely resemble today's news sites, charging $1,500 for a limited-edition copy of Ronald Reagan's memoir An American Life seemed like a novel thing to do.
Little did Simon & Schuster know, however, that those boxed, leather-bound, hand-signed editions would set a business model for literary collectibles and outlive Reagan's supply-side economics nearly 20 years down the line.TheStreet Premium Services
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| Dow Jones | S&P 500 | NASDAQ | 10-Year Note |
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| 12,393.45 | 1,310.33 | 2,827.34 | 15.81 |
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