Best of the Best
So Over It: Celebrity Booze
The Drinks Americas line is expanding this year to include Kid Rock's American Badass Beer, which got its start during a two-day concert in Detroit last weekend, and a planned Dr. Dre tequila product. CEO J. Patrick Kenny boils down branding success to two steps: Entrusting the goods to people who know what they're doing (like the Heaven Hill distillery in Kentucky that produces Nelson's product) and finding a product that fits the personality.
"We're not going to do Willie Nelson and fine red wine," Kenny says. Considering that rapper Lil Jon's California-produced Little Jonathan Vineyard wines haven't been roundly rejected since they went on sale in August, Willie might want to consider a merlot. Like lushes at last call, fans will drink just about anything you put in front of them.TheStreet Premium Services
Jim Cramer's Action Alerts PLUS:
Trade right alongside a Wall Street pro — enjoy access to his Charitable Trust portfolio and be sent trade alerts BEFORE he makes a move. Learn More
OptionsProfits:
Get 50+ trade ideas a week from the industry's top options experts. Plus — exclusive commentary on market trends and essential trading tools. Learn More
Real Money:
Our team of professional Wall Street Pros — including Jim Cramer, Doug Kass, and Nicholas Vardy — delivers intelligent analysis, timely trade ideas, and colorful commentary. Learn More
Stocks Under $10:
Break into the market with small- and mid-cap stocks... all $10 or less! David Peltier tells you exactly which low-priced stocks he's buying and selling. Learn MoreTo begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
blog comments powered by Disqus
| Dow Jones | S&P 500 | NASDAQ | 10-Year Note |
|
|---|---|---|---|---|
| 12,393.45 | 1,310.33 | 2,827.34 | 15.81 |
Oil *
101.78
|
|
DOWN
26.41 |
DOWN
2.99 |
DOWN
10.02 |
DOWN
0.44 |
10 Yr
1.58%
SPDR Gold
151.62
|
|
-0.21%
|
-0.23%
|
-0.35%
|
-2.71%
|
Data delayed 20 minutes |
Connect with TheStreet