Dividend.com: Morning Playbook

Futures are looking higher again this morning as we get set to close out a week of big gains for the market averages. Let's take a look at what is popping up on today's radar.

Story Stocks

IBM(IBM Quote): Shares are up following the company's earnings results in which they raised guidance also.

Google(GOOG Quote): Stock is down after Google reported second-quarter profits.

General Electric(GE Quote): Stock is down after second-quarter profits fall.

Bank of America(BAC Quote): Stock is down slightly after reporting results.

BB&T(BBT Quote): Bank play is slightly lower after posting second-quarter results.

Mattel(MAT Quote): Toymaker shares are up on profit gains resulting from cost cuts.

Citigroup(C Quote): Stock is up slightly on earnings beat.

Callaway Golf(ELY Quote): Stock is lower after company warns on second-quarter revenues.

Upgrades to Watch

Intercontinental Exchange(ICE Quote): JMP Securities starts stock coverage with an outperform rating.

Johnson Controls(JCI Quote): Barclays Capital raises target price to $24.

Home Depot(HD Quote): Barclays Capital raises price target to $27.

Baxter International(BAX Quote): Morgan Stanley(MS Quote) raises estimates. $65 price target.

CME Group(CME Quote): JMP Securities initiates stock with an outperform; $335 price target.

JP Morgan(JPM Quote): Barclays Capital and UBS(UBS Quote) both raise estimates; $46 and $39 price targets.

Ford(F Quote): Credit Suisse(CS Quote) raises target price to $8.

Darden Restaurants(DRI Quote): Jefferies(JEF Quote) starts stock with a buy rating. $40 price target.

Novartis(NVS Quote): JPMorgan Chase(JPM Quote) raises stock to an overweight.

Adobe Systems(ADBE Quote): Oppenheimer raises target price to $34.

Franklin Resources(BEN Quote): Pali Research initiates stock with a buy rating; $87 price target.

PPG Industries(PPG Quote): Credit Suisse raises target price to $46.