ETF

Schwab Jumps Into ETF Race

Stock quotes in this article:SCHW, C, MS 

Schwab's model focuses on independent financial advisors, which make up approximately 40% of their business. These advisors have been lured in largely by Schwab's low-cost proprietary mutual funds.

Peter Bourbeau, a portfolio manager at ClearBridge Advisors, a unit of Legg Mason, noted that "there's roughly a $2 trillion opportunity in the advisor channel, and they have 25% of the market--double the nearest competitor." As clients clamor for ETFs, Schwab should be able to parlay this interest into new funds.

The success of ETF products depends largely on the volume that they are able to drive. Higher volume results in more liquid funds, and customers look to buy ETFs at or near net asset value. Schwab's corner on the independent advisor market could spell huge success for its ETFs. When it comes to new ETF funds, Schwab will certainly have a captive audience.

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Don Dion is the publisher of the Fidelity Independent Adviser family of newsletters, which provides to a broad range of investors his commentary on the financial markets, with a specific emphasis on mutual funds and exchange-traded funds. With more than 100,000 subscribers in the U.S. and 29 other countries, Fidelity Independent Adviser publishes six monthly newsletters and three weekly newsletters. Its flagship publication, Fidelity Independent Adviser, has been published monthly for 11 years and reaches 40,000 subscribers.

Dion is also president and founder of Dion Money Management, a fee-based investment advisory firm to affluent individuals, families and nonprofit organizations, where he is responsible for setting investment policy, creating custom portfolios and overseeing the performance of client accounts. Founded in 1996 and based in Williamstown, Mass., Dion Money Management manages assets for clients in 49 states and 11 countries. Dion is a licensed attorney in Massachusetts and Maine and has more than 25 years' experience working in the financial markets, having founded and run two publicly traded companies before establishing Dion Money Management.

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