Is Bing Good for Bing?

Now the whole front page is about boring stuff pertaining to Bingtsey and his pals. I don't mean it's boring in itself, but since it doesn't pertain to me, Bing, it is ipso facto less interesting than anything that does.

More importantly, it doesn't help my brand one bit.

I am somewhat mollified by a couple of things. First, I remember that little paper clip that Microsoft (MSFT Quote) tried to introduce into our Windows universe a few years ago. He died. What was his name? Bob? Ned? Fred? Ed? Nobody misses him, in any event.

Second, I never bet against Google. True, it is right now showing lack of competitive acumen by allowing its Bing search results to be dominated by its rival. But in the end, will Bingtsey oust the Goog?

In other words, I know that I'm going to be around until they drag me kicking and screaming onto the obit page. Can we say the same for Bingtsey?

It's just possible, in short, that in the end I may well be the last Bing standing. Time will tell. Meanwhile, I'm ready for Chrome. Perhaps you are, too. I wonder what the guys who make the real, shiny stuff are feeling about it right about now.

To read more from Stanley Bing, please click here.