Dividend.com: Morning Playbook

The market is seeing a bit of follow-through from yesterday's late-day buying action. Let's take a look at where we see the big movers heading today.

Story Stocks

3Com Corporation(COMS Quote): Stock is slightly lower after reporting earnings.

Alcoa(AA Quote): Shares are up after aluminum giant reports results.

Walgreen Company(WAG Quote): Up slightly after raising dividend.

Aeropostale(ARO Quote): Stock up on June sales increase of 12%.

The Buckle(BKE Quote): Shares are lower despite June sales up 9.6%.

The TJX Companies(TJX Quote): Shares up on June sales rise of 4%.

Ross Stores(ROST Quote): Stock near 52-week highs after June sales rise 1%.

Kohl's Corporation(KSS Quote): Shares higher despite 5.6% June sales drop.

Target(TGT Quote): Stock rallying despite June sales drop of 6.2%.

BJ's Wholesale Club(BJ Quote): Shares are flat with June sales falling 7.5%.

Limited Brands(LTD Quote): Stock is fairly unchanged. June sales fall 7.9%.

J.C. Penney(JCP Quote): Stock up slightly after June sales fall 8.2%.

Macy's(M Quote): Stock is flat after reporting June sales fall of 8.9%.

The Gap(GPS Quote): Shares are lower following June sales that fell 10%.

Nordstrom(JWN Quote): Shares are unchanged despite June sales 10% fall.

Abercrombie & Fitch(ANF Quote): Stock is looking lower after June sales plummet 32%.

Upgrades to Watch

Amdocs(DOX Quote): Oppenheimer raises stock to outperform. $27 price target.

Electronic Arts(ERTS Quote): ThinkEquity upgrades stock to a buy. $25 price target.

Goldman Sachs(GS Quote): Merrill Lynch/Bank of America upgrades stock to buy. $175 price target.

Intuit(INTU Quote): Deutsche Bank initiates stock with a buy. $40 price target.

KB Home(KBH Quote): Credit Suisse upgrades stock to outperform. $13 price target.

Intercontinental Exchange(ICE Quote): Pali Research upgrades stock to neutral.