Dividend.com: Morning Playbook

The jobs number is out and the market is not thrilled with the number of jobs lost. 9.5% unemployment was not as bad as the 9.6% pace that had been expected. Now that this is out of the way, let's take a look at what is going to be on the radar.

Story Stocks

Illumina(ILMN Quote): Shares are down hard after company cuts second-quarter outlook.

Exelon(EXC Quote): Shares are a touch lower after company raises bid for NRG Energy(NRG Quote).

Xilinx(XLNX Quote): Semiconductor play is lower after cutting full-year revenue outlook.

Johnson & Johnson(JNJ Quote): Stock is lower after the company buys a $1 billion stake in Elan Corp(ELN Quote).

Walgreen Co.(WAG Quote): Shares are flat following June monthly sales report.

Upgrades to Watch

Cisco Systems(CSCO Quote): Deutsche Bank initiates stock with a Buy rating. $26 price target.

Coca Cola(KO Quote): Credit Suisse raises price target to $57.

General Mills(GIS Quote): Goldman Sachs raises target price to $64.

Continental Airlines(CAL Quote): Morgan Stanley upgrades stock to overweight. $12 price target.

Ball Corp(BLL Quote): KeyBanc raises estimates and target price to $55.

Energy Conversion Devices(ENER Quote): JPMorgan initiates stock with an overweight rating.

Adtran(ADTN Quote): Citigroup upgrades stock to a buy. $27 price target.

Delta Air Lines(DAL Quote): JPMorgan initiates stock with overweight rating. $9 target price.

Constellation Brands(STZ Quote): Merrill Lynch/Bank of America sets $14 price target, but maintains underperform rating.

It will be interesting to see if we continue to get leadership from the consumer/non-cyclical names as we saw yesterday. Watching these airline upgrades carefully as well.

Downgrades to Watch

Southwest Airlines(LUV Quote): Morgan Stanley cuts stock to an underweight.

BJ Services(BJS Quote): JPMorgan lowers rating to underweight and cuts target price to $12.