10 Rules for Quick and Easy PR

Are these steps a guarantee of publication, broadcast and success? No.

But by following them, you'll immediately increase your chances of success and you'll also start to build the good media relationships you'll need for the future. You'll also give your product a strong competitive advantage in the media market, while any results you do achieve from "free press" will be more effective.

So if you're looking to start your own PR program, just follow the steps. Then, you can work to apply your "off-line" efforts to the online space -- a strategy that can leverage your message in a number of ways conventional media simply can't.