Financial Winners and Losers: Regions

(Adds Fannie Mae, Freddie Mac, JPMorgan Chase Morgan Stanley and Goldman Sachs; updates share prices throughout.)

Financial stocks ended the day mixed, despite falling for most of the day.

Market participants were working off a host of economic data including a report from the Commerce Department saying that consumers were saving more of their disposable income as concerns about the economy persisted.

Also despite the much-talked perceptions of "green shoots" in the economy boosting the markets during the second quarter, some observers warned that earnings estimates may be too high. The second quarter ends on Tuesday.

Late in the day, mortgage banking giants Fannie Mae (FNM Quote) and Freddie Mac (FRE Quote) plunged, respectively, 19% to 51 cents and 22% to 53 cents.

Banks including JPMorgan Chase (JPM Quote), Morgan Stanley (MS Quote) and Goldman Sachs (GS Quote) rose on Friday as the government announced a plan in which banks that have repaid preferred stakes to also repurchase the associated warrants.

Regional banks also improved by the end of the day, despite falling throughout most of the day.

Regions Financial (RF Quote) shares were off 1 cent to $3.95. SunTrust Banks (STI Quote) shares rose 31 cents to $15.91. Synovus (SNV Quote) slipped 1 cent to $3.15 and Zions Bancorp (ZION Quote) was shedding 27 cents to $11.90.

Citigroup (C Quote) shares ended the day flat at $3.03 after the company was reportedly sanctioned by Japanese regulators to suspend retail sales in the country. Regulators say that Citi, which has had numerous problems with its Japan operations, was being lax when it comes to preventing money laundering.

Bank of America (BAC Quote) shares were recently rising 40 cents to $12.75.