Cable Venture Suspends First Advertising Product

It still plans to introduce interactive ads in the fourth quarter, in which consumers who press a "request for information" button will receive coupons and promotional material for the product or service they're viewing.

"This doesn't affect plans for future products," said Canoe spokeswoman Dana Runnells.

Canoe was formed last year by Philadelphia-based Comcast Corp., Cox Communications Inc. in Atlanta, Time Warner Cable Inc. in New York, Charter Communications Inc. in St. Louis, Cablevision Systems Corp. in Bethpage, N.Y. and Bright House Networks in Orlando, Fla.

Cable operators wanted to bring addressable ads to television, as a way of letting advertisers better target consumers than traditional over-the-air TV commercials.