Giants, Jets Will Wait For Right Name _ And Price

TOM CANAVAN

EAST RUTHERFORD, N.J. (AP) — The Giants and Jets are willing to wait for the right price before selling the naming rights to their new $1.6 billion stadium in the New Jersey Meadowlands.

Giants chief executive John Mara said Wednesday the teams have had recent negotiations with several companies and that interest in the naming rights has been renewed despite the economic crisis.

Mara said a deal is not close and emphasized that the two NFL teams would not reach an agreement just to have one in place when the 2010 football season opens.

"I think it is more important to have the right deal, so if it means having to wait beyond the opening of the building, we'll do that," Mara said. "I don't think that will be the case. I think we will have something done before then.

"I think once we get close to the end of construction and the start (of the season), we will have concerts and college games scheduled to come in that will build excitement," he added.