Mad Money Spotlight: Cramer Shames Sara Lee

Apparently there are, in fact, people who do it better than Sara Lee(SLE Quote).

The CEO of the maker of Ball Park franks and Hillshire Farm deli meats, has been added to Jim Cramer's Wall of Shame.

Since Brenda Barnes took the helm in February of 2005, shares of the company have fallen about 60%. Cramer said during his "Mad Money" segment on Thursday that Barnes has tried and failed to turn the company around, and at a time when shares of its competitors are rising, the stock of Sara Lee continues to falter.

Since February 2005, shares of Kraft Foods(KFT Quote) fell 22% and Tyson Foods(TSN Quote) dropped 23%.

Barnes has also spun off the company's biggest business, branded apparel, in Hanesbrands(HBI Quote).

The company did beat analysts' expectations in the third quarter, earning $165 million, or 24 cents a share. Analysts expected a profit of 18 cents. Sara Lee even raised its full-year forecast to the range of 75 cents to 81 cents a share.

But earlier in the month Goldman Sachs analyst Judy Hong downgraded Sara Lee on the likelihood that the stock will trail the rest of her portfolio over the next year.

The company's "less prominent brand portfolio" could make it vulnerable to price cuts, she wrote in a note. Macroeconomic conditions, like the stronger dollar, are also likely to squeeze its Western European sales, she added, lowering Sara Lee to sell from neutral.