Cramer's 'Stop Trading!': Buy Yahoo!

"There's a reason" for the rally in NYSE Euronext(NYX Quote), said Jim Cramer on Friday's "Stop Trading!" segment on CNBC. "Business is up."

He said to buy the stock on "any pullback." Business is coming back, he said, and the stock has a good yield. Cramer called it a "solid buy."

Cramer said that Travelers'(TRV Quote) numbers are going up. "I see the stock moving up over time," he said.

As for Yahoo!(YHOO Quote), Cramer says that the reason to buy the stock is not as a takeover play but because the turn in its business is real. "This stock should be bought," he said.

Cramer said he doesn't "really care" for Gap's(GPS Quote) management but that he thinks "value is in." He disagreed with Goldman's downgrade of the stock.

"I'm also not nearly as bearish on the retailers as a lot of the investment houses, in part because the stimulus is coming," he said.