"Buy Buy, Baby" is a new Friday feature that explores unique luxury goods and what makes them special. Check back every week for more items to put on your wish list.
You think spending $1,000 on a bicycle is a splurge? But 10 Franklins will only get you a low-grade aluminum frame that rattles your insides, heavy components that weigh you down and cheapo wheels that fall apart after a few thousand miles. Plunk down about $30,000. Sure, it might seem absurd to spend as much on a human-powered two-wheeler as you would on a car -- a Ford Mustang GT, even. What could possibly make it worth your money to invest so much in a custom bike? Quite a bit, actually.![]() |
| A KGS custom bicycle, made with a Serotta carbon-fiber frame, can cost as much as a car, and it looks almost as fast. |
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| Dow Jones | S&P 500 | NASDAQ | 10-Year Note | |
|---|---|---|---|---|
| 12,883.95 | 1,349.96 | 2,915.86 | 19.75 |
Oil *
117.78
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|
UP
5.75 |
UP
2.91 |
UP
11.78 |
UP
0.09 |
10 Yr
1.98%
SPDR Gold
168.50
|
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+0.04%
|
+0.22%
|
+0.41%
|
+0.46%
|
Data delayed 20 minutes |


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