I'm Running Late. Wait, My Phone Already Told You.

JESSICA MINTZ

SEATTLE (AP) — I'm running late. I'm stuck in traffic. I'm stopping by the market for a bottle of wine. I'm circling for a parking space. I'm just down the block. I'm right outside.

Today, people trade these little updates with a string of cell phone calls and text messages. But companies including Google Inc. are betting that will change as more smart phones come with GPS technology built in.

Glympse Inc., a Seattle-area startup, is the latest in the field. Its application, also called Glympse, lets smart phone users send a message and a link to a map marking their location to anyone in their address book.

On a computer, recipients can watch in real time as the sender circles the block looking for an open parking space. (On a mobile browser, recipients would have to hit refresh.)

Glympse users can save oft-repeated messages, like Dad's daily confirmation that he's picked up his daughter from day care and is on the way home. Glympses can be set to expire, preventing recipients from tracking senders' moves for longer than desired.