Top 1%: Business & Travel Guide

Cancel That Staycation for These New Hotels

 

Sheets that have never been slept in, carpets that have never been walked on and tubs that have never been soaked in.

The perks of staying at a brand-new hotel are endless, but at a time when airline capacity and hospitality occupancy rates are down, it will take more than just a grand opening to get travelers checking in again. But there is a new crop of dramatic hotels, each with a new trend, concept or sexy gimmick to lure you away from your staycation.

London's Sanctum Soho is stylish, yet straightforward, with slate-gray walls and wood floors.

Name-dropping: Scheduled to open in early June but now pushed back to at least the 16th, W Hotels and Residences debuts its W South Beach flagship on Collins Avenue in Miami Beach. The hotel inaugurates its first partnership with international restaurateur Mr. Chow, with locations in New York and Beverly Hills, offering a beachfront dining room and celeb-packed lounge. Need more names? The owners of Miami's top nightspot, Mokai, will debut Wall Nightclub at the hotel, an exclusive VIP dance club privy to the Paris Hilton set that's open from dusk till dawn.

Not limited to just publicly traded mega-chains, Morocco's legendary La Mamounia Hotel closed its doors in late 2006 to embark on an ambitious remodeling to put it once more on the world's jet-set itinerary. The company hired Hotel Costes star designer Jacques Garcia, the most in-demand architect in hospitality, to refurbish the resort property and its three eateries, lounge and numerous villas. The property is on schedule to open in September, when it will face stiff competition from hotel newcomers Mandarin Oriental and Rocco Forte Hotel.

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