Adidas 1Q Net Profit Falls 97 Percent To Euro5M

During the last World Cup, which Germany hosted in 2006, the company saw huge increases in sales as people bought more soccer equipment and fan garb.

Adidas said first-quarter sales of its main Adidas brand fell 6 percent driven in particular by a fall in sales of soccer equipment. Year-ago soccer equipment sales saw positive effects driven by the Euro 2008 soccer tournament.

Sales of the Reebok brand fell 4 percent during the first quarter, while sales at TaylorMade Adidas Golf fell 6 percent.

The company said sales in Europe fell by 5 percent; in North America by 17 percent, and in Asia by 6 percent.

Sales in Latin America however grew by 31 percent, as Reebok established new companies in Brazil, Paraguay and Argentina.

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