Tech Rumor of the Day: Palm

 

The Palm (PALM) Pre could debut with a $150 price tag.

With the Palm Pre arrival due within weeks, Credit Suisse analysts have taken another look at what's in store.

The analysts estimate that the subsidized price, widely expected to be $199, may be as low as $150 if exclusive partner Sprint (S) decides to make Pre a priority and sweeten the offer.

Biotech Select

Sprint is desperate for an Apple (AAPL) iPhone-like blockbuster device to help stanch the flow of customers out the door.

Sprint is in a similar position with the Pre to the one AT&T (T) was in last year. AT&T cut the iPhone price from $500 to $199 by bearing more of the customer's cost. If Sprint raises its subsidy budget as high as AT&T did for the iPhone, the Pre would sell for $150 and undercut the iPhone by $50, according to Credit Suisse analysts.

The big upfront investment paid off for AT&T -- $199 iPhone sales continue to surge. Last quarter, AT&T signed up 1.6 million new iPhone customers, and 640,000 were from other telcos like Verizon (VZ) and Sprint.

Credit Suisse also estimates that Palm will sell 1.3 million Pre phones this year, and 3 million next year. By comparison, Apple sold 4 million iPhones the first year and about 13 million the second year.

A hefty Sprint subsidy could juice Palm Pre's numbers a bit higher.

>To order reprints of this article, click here: Reprints

TheStreet Premium Services    For Personal Service: 877-471-2967

Jim Cramer
Jim Cramer's Action Alerts PLUS:
Trade right alongside a Wall Street pro — enjoy access to his Charitable Trust portfolio and be sent trade alerts BEFORE he makes a move. Learn More
New: ETF Profits
ETF Profits:
Get money-making ideas from the hottest investment vehicle on the planet. Our experts show you how to play various ETF sectors to help pump-up your portfolio. Learn More
OptionsProfits
OptionsProfits:
Get 50+ trade ideas a week from the industry's top options experts. Plus — exclusive commentary on market trends and essential trading tools. Learn More
Doug Kass
Real Money:
Our team of professional Wall Street Pros — including Jim Cramer, Doug Kass, and Nicholas Vardy — delivers intelligent analysis, timely trade ideas, and colorful commentary. Learn More
Stocks Under $10
Stocks Under $10:
Break into the market with small- and mid-cap stocks... all $10 or less! David Peltier tells you exactly which low-priced stocks he's buying and selling. Learn More
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
blog comments powered by Disqus
Dow Jones S&P 500 NASDAQ 10-Year Note
12,883.95 1,349.96 2,915.86 19.75
Oil *
117.78
UP
5.75
UP
2.91
UP
11.78
UP
0.09
10 Yr
1.98%
SPDR Gold
168.50
+0.04%
+0.22%
+0.41%
+0.46%
Data delayed 20 minutes

Top Stories and Tools

Brokerage Partners

After the Bell

Before the Bell

Booyah! Newsletter

ETF Daily

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

We respect your privacy.
Podcasts

Connect with TheStreet