(HPQ - Get Report) fired back at
(CSCO - Get Report) Monday, unveiling its BladeSystem Matrix technology, which it's touting as a "datacenter in a box".
Despite conjuring up images of Keanu Reeves battling shadowy "Agents" in a future world, this Matrix is essentially a rack packed with servers, storage and networking gear. H-P is clearly on the
warpath after its long-time partner Cisco recently entered the server market with its
Unified Computing System.
(IBM - Get Report) recently
(JAVA), now destined to become part of
(ORCL - Get Report), H-P's competitive landscape is in a state of flux. With so much uncertainty in the tech spending climate, the last thing H-P needs is Cisco stepping on its toes.
Cue the BladeSystem Matrix, which H-P claims will reduce users' IT costs by consolidating their hardware and software into one place.
"Think of it as a pool of computer, networking and storage resources," said Jim Ganthier, vice president of H-P's enterprise storage and server division. "We cover all the types of assets that you have in your data center."
Like Cisco's UCS, H-P is also touting built-in virtualization.
Virtualization, which lets users divide physical hardware into multiple 'virtual' chunks has grown in popularity among users looking to juggle a myriad of operating systems and applications. Despite plenty of hype from the likes of
(VMW - Get Report)
, however, analysts estimate that anywhere from 50% to 75% of datacenters have still not adopted the technology, and H-P is eyeing this opportunity.
According to Ganthier, the Matrix will come with H-P's 'Virtual Connect' technology, which manages server, storage and networking resources.