This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Disney's Stunt Is No Help to the Planet

The press release says Disney will "oversee" the planting but doesn't give a timetable or name a partner organization that will do the actually digging. There has to be one. But I think Disney purposely left the group anonymous so moviegoers could imagine an army of animators and amusement-park workers heading to Brazil with saplings and shovels in hand.

A query e-mail and phone call to the company went unanswered.

The press release also failed to estimate how many trees we're talking about -- probably because this would effectively be an outlook on expected ticket sales. The New York Times' Carpetbagger surmises that if the movie does very, very, very well, there could be a half-million new trees in the Atlantic Forest.

But even if Disney did put some reasonable thought into what is probably an OK environmental activity and plans to carry it out responsibly, what about the next publicity stunt by another company that doesn't attract the sort of scrutiny that this corporation does, and the one after that?

If companies try to save the planet as one-off marketing schemes rather than a workaday expression of their mission and corporate values, how well thought out, responsible and enduring is the activity going to be? These events could turn out to be well-intentioned but actually somewhat irresponsible. At the very least they undermine the importance of ongoing, sustainable environmental responsibility by suggesting that occasional one-off, feel good endeavors do the job just as well.

In the end, it's a real Mickey Mouse way to try to help the environment.

Eileen P. Gunn writes about the business of life and is the author of "Your Career Is An Extreme Sport." You can learn more about her at her Web site.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
DIS $109.53 0.00%
AAPL $130.28 0.00%
FB $81.53 0.00%
GOOG $565.06 0.00%
TSLA $218.42 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs