Motorola Punches Rivals Below the Belt
If Motorola's (MOT) bold recovery plan was boiled down to one bullet point, it would read: $99 smartphones.
Forget the past glories of having dozens of phones tailored to hundreds of markets around the world, or the singular design achievement of the Razr phone. Motorola is trimming down for a middleweight fight in the gritty arena of cheap smartphones.
This make-or-break strategy is the brainchild of Co-CEO Sanjay Jha, who came to Motorola from wireless chipmaker Qualcomm (QCOM) last year. Jha spied an opportunity in a growing market -- the underbelly, if you will -- where other contenders weren't looking.
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