Curt Schilling's Next Pitch: 38 Studios

Sports writers are busy debating whether his next stop is the Baseball Hall of Fame, but Curt Schilling is already preparing to deliver his next pitch -- the first product release from his entertainment and development company 38 Studios.

Schilling is perhaps best known for the bloody sock from when he led the Boston Red Sox to the franchise's first World Series title in 86 years. But the retired pitcher and three-time world champion also has the reputation of being a video game junkie when it comes to massively multiplayer online role-playing games, or MMORPGs.

His goal now is to help create a new immersive, social gaming environment that he can both enjoy and profit from.

"I'm a hardcore gamer. I've got three or four MMOs on my hard drive at any one time," Schilling said. "Trust me when I tell you being the best in the world is not a cliche term. Being the best in the world means being better than everybody else at providing an entertainment experience. In this space, that's our goal."

Schilling founded 38 Studios in 2006 while he was still active with the Red Sox as an outlet for his passion for online games. Following his retirement, the transformation from pitcher to entertainment studio chief came naturally for him.

"The biggest transition was having to wake up before noon," Schilling jokes. "The transition has been a lot smaller and a lot less involved than people would have imagined. There are so many parallels, there is so much crossover to being successful in both."