DirecTV Extends NFL Broadcasting Deal

The NFL also said it will offer the NFL Sunday Ticket package to fans who cannot receive DirecTV service via broadband, with the service expected to launch no later than 2012.

Additionally, the NFL said it will offer fans who cannot receive DirecTV service the "Red Zone Channel," which cuts to crucial scoring situations for Sunday afternoon games, through cable, telco and satellite systems, wireless devices, and the Internet. The new offering will come no later than 2012, the league said.

"In effect, then, DirecTV has unbundled the Ticket -- via broadband -- from their core service," Moffett wrote. "This raises questions as to whether or not the Sunday Ticket package is really still exclusive."

DirecTV also has extended its carriage agreement with NFL Network, which airs football-related content 24 hours a day, seven days a week on a year-round basis.

Shares of DirecTV slid 52 cents, or 2.2%, to close Tuesday at $22.93. Rival Dish Network (DISH Quote) gained 1.2% to $11.46. Sirius XM (SIRI Quote), which has audio broadcasts of NFL games, was up 8.2% to 35 cents.