RIM's addictive email application has allowed the company to expand beyond its loyal core of business users to a broad, although less profitable consumer market. That expansion has also included a geographical move into big new markets like Europe.With the Bold, the Javelin, the Storm and soon the Niagara, RIM has beefed up its international phone offering in an effort to keep its smartphone marketshare momentum rising.
Technology Rumor of the Day: RIM
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