How Real Is the Retail Surge?
Retailers have reported better-than-expected sales in both of the monthly reports that have been issued since the horrendous 2008 holiday season. But do these hopeful numbers really point to a long-term sector recovery, or are they flashing yet another false dawn ahead of a renewed downturn that could land the weakest members of the group in bankruptcy court?
Frankly, I have little optimism when it comes to retail performance in the next 12 to 18 months. In my heart, I believe that wishful thinking is driving the most recent retail uptick, as American consumers deal with the conflict between dwindling personal resources and credit-fueled lifestyles they can no longer afford.
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