Technology Management Series
Apple iPod Shuffle Has 'Secret' Chip
Stock quotes in this article:AAPL
Apple's(AAPL) new third-generation iPod Shuffle contains a secret inside: You can only use Apple certified and approved earphones.
The tiny, new Shuffle, just announced last week, has all operating controls moved to the earphones in a move to keep the device as small as possible. When you buy your new Shuffle, those controls are built into the white earbuds that come with the player. A number of third-party companies have announced that they'll be producing earphones that comply with the new standard, as well as special Shuffle adapters that will allow you to use any earphones you like.
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| Dow Jones | S&P 500 | NASDAQ | 10-Year Note |
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| 12,393.45 | 1,310.33 | 2,827.34 | 15.81 |
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