This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Give Customers What They Want in Seven Steps, a free Web site that helps people manage their money, launched a year and a half ago, and already has 900,000 users. The company is building its following by giving customers what they want.

When the site launched, users could track their checking, savings and credit card accounts. Before founder Aaron Patzer made his next move, he surveyed his clients. They wanted investment and loan services, so added tools to help them monitor the performance of their portfolios and the interest rates on their loans. Forty percent of them owned iPhones, prompting the company to roll out a special application for the device.

In these tough economic times, it's crucial that small businesses stay attuned to their clients' needs. Companies that fail to do that will be in the market for a "going out of business" sign. To stay out of the red, follow these rules:

Set goals: Before you talk to customers, identify what you want to learn. At the least, you should aim to find out your clients' service expectations so you can evaluate how well you meet them. Managing those assumptions is an important part of customer satisfaction, says Kesi Stribling, chief executive officer of KSG Strategic Consulting.

Survey away: People don't have time for a 10-page questionnaire, so keep it short and simple. Janine Popick, CEO of VerticalResponse, which distributes surveys on behalf of other companies, says that surveys should offer an area for respondents to make suggestions.

Get it online: The Internet has made it cheaper to probe your customers' minds. For $15 a month, Constant Contact helps users create surveys, track responses and follow-up with clients. Zoomerang offers a similar service for $19 a month. is free, but surveys are limited to 20 questions and 50 respondents.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 0.00%
FB $104.07 0.00%
GOOG $683.57 0.00%
TSLA $162.60 0.00%
YHOO $27.97 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs