The Financial Advisor Update

10 Commandments for Consumers

 

Consumers should follow a few basic rules to protect their money. In honor of National Consumer Protection Week, let's review them:

1. Thou shall read the fine print: When it comes to contracts, it isn't the large print you need to worry about. Potential surprises are usually obscured in the fine print. That's why you should always read every word before signing. If you're caught off guard by an unexpected charge, "I didn't know" won't get you off the hook if the charge is noted in the fine print.

2. Thou shall not give financial information to strangers: It doesn't matter if a request for personal information comes by phone, e-mail or another method: If you didn't initiate the contact and you aren't confident in the legitimacy of the company or person, don't share information such as Social Security or bank account numbers.

3. Thou shall not sign anything you don't understand: If you don't understand a contract's terms, study up before you sign. If the contract's language is over your head, hire a lawyer who's knowledgeable about the subject and make sure you're getting exactly what you want.

4. Thou shall always get promises in writing: A salesman trying to sell a product might make offers that aren't spelled out in the contract. Instead of taking his word, ask him to put the pledge in writing. A verbal agreement is useless if it's not backed up in writing.

5. Thou shall remember "if it seems too good to be true, it probably is": Approach every unusually good offer with skepticism. Research the merchant and find out if other customers had positive experiences before you buy. It will save you a lot of money, stress and regret later.

6. Thou shall not use easy passwords: As consumers make more electronic transactions, they must work harder to protect their accounts. While you might want your passwords and pin numbers to be easy to remember, don't make them simple for thieves to figure out. Stay away from birthdays or common words, and change them regularly.

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