This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Eight Ways to Break Into the Teen Market

They may be young, but teens pack a powerful economic punch even in these tough times.

According to Packaged Facts, they were a $79.7 billion market in 2006, and that figure is expected to grow to $91.1 billion by 2011. What teens like has a good chance of appealing to those who remain young at heart.

Before you set off to target teens, here are eight tricks to help crack this audience:

Take the message to them: Today's teens are so tech-savvy that if you don't make your pitch with that in mind, you might as well throw your hard-earned money out the window. They are chatting to their friends via instant messenger, email and social media. They are connecting and obtaining information from their computer, smart phone and, in some cases, game console. "To reach this demographic, in the hopes of having anything meaningful with them, you have to take the message to them," says Jon Gaskell, co-founder of SmartyPig, an Internet piggy bank that tries to teach teens about money.

While SmartyPig teaches users about the importance of setting goals and saving for what you want, it also allows them to socialize and share with friends and family the ups and downs of saving for a specific goal. Next up: a mobile application because "this was something our younger customers demanded," says Gaskell.

Take them seriously: One of the biggest mistakes companies make, says Gaskell, is underestimating the teen market. "When people have access to information, a greater amount of information than any other demo, they will know fast what they want. You need to be ready to change and enhance and meet their expectations or they will leave you."

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $126.60 0.15%
FB $80.00 -1.48%
GOOG $567.68 -1.33%
TSLA $193.88 -3.36%
YHOO $43.44 -1.63%

Markets

DOW 17,856.78 -278.94 -1.54%
S&P 500 2,071.26 -29.78 -1.42%
NASDAQ 4,927.37 -55.4390 -1.11%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs