The Mobile Executive

Verizon, RIM Run 2-for-1 BlackBerry Sale

Stock quotes in this article:RIMM, VOD, AAPL 

In the case of BlackBerry sales, this BOGO sale could just be the impetus to prompt purchase-shy CFOs to jump. Think of dwindling resources balanced against the chance of replacing older, worn-out BlackBerrys with newer models -- including the one CrackBerry on everyone's post-Christmas most-wanted list.

While an iPhone seemingly appeals to nearly everyone on the planet, its corporate e-mail agility is not in the same league as BlackBerry's email solution. Despite a constantly growing user base, iPhones still aren't BlackBerrys when it comes to dealing with super-secure corporate mail systems. That's the single most important feature that made the BlackBerry special. It's also why it's still the de facto standard everywhere from Wall Street to Pennsylvania Avenue.

What Verizon and RIM have done is sweeten the deal big time. I realize that, iPhones, T-Mobile(DT)Google's(GOOG) G-1 phones, Palms and others may have been selling well but this new two-for-one offer might just sway buyers in a different direction -- toward BlackBerrys.

One item to note: With the cellular handset industry's sales sweet spot firmly rooted at "$99 or less," nearly all of the Verizon BlackBerry now easily make that grade. Best of all, the Storm now sells for just $125. This makes the Storm a huge bargain compared to the other top-of-the-line, touch-screen smartphones on the market.

Verizon's offer is expected to end by March 31.

>To order reprints of this article, click here: Reprints

Gary Krakow is TheStreet.com's senior technology correspondent.

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