Trade Off of Jessica Simpson's Star Power

Stock quotes in this article: SNE , TWX , YUM , HSNI , LLY , TXN , UPS  

Jessica Simpson (and her alleged weight issue) is everywhere: magazine, tabloids, blogs. Even President Obama has been roped into the discussion.

But let's not forget what landed this singer-actress on the front pages in the first place. The uber-successful star has won three Teen Choice Awards and a People's Choice Award, and has three gold and two multiplatinum albums.

Stockpickr has started tracking the publicly traded companies connected to Simpson in the Jessica Simpson Stock Index. Her index is down only 5.4% year-to-date, vs. the Dow Jones Industrial Average, which dropped 8%.

To read more, visit Stockpickr.com.

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