Sinners, Saints & Stocks: Guided by Faith

Peroni prefers companies that avoid cultural wars. For example, several financial companies are listed as corporate sponsors of the national gay and lesbian chamber of commerce. Wal-Mart (WMT) supported the organization at one time, but no longer does after a Christian backlash.

Both Salaam and Peroni believe their style of investing will benefit from the current level of distrust by investors. Scandals from the likes of money managers Bernie Madoff, Nicholas Cosmo and Arthur Nagel have all lost investors thousands of dollars and even life savings.

Peroni assists his clients with incorporating their beliefs into their financial planning. Free sites like MoralMoney highlight potential advisors and provide free screening tools and subscription sites like IW Financial provide professionals with additional data collection, Peroni says.

"I see more and more people now losing trust in individuals and corporations," Peroni says.

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