As you can plainly see, TheStreet.com produces a lot of video. Up until now, we've been proud users of Apple's (AAPL) Final Cut Pro video editing software. Nearly every video you watch on our Web site is produced and edited on Final Cut.
But we've found that the Apple software also has a few unusual quirks. One of the biggest is that Final Cut penalizes hard workers. Apple sets limits on how much any one user can edit and store on the video server. So that means our hardest working editors -- and the ones with the most longevity -- will be shut out of Final Cut even though others in our shop can still use the software and storage areas. One solution to this is to give Apple lots more money to allow all of our editors to work -- or to try another solution. When we're out on the road covering big events, like the Consumer Electronics Show in Las Vegas earlier this month, we road-tested the latest, greatest version of the PC-based competition: Adobe(ADBE) Premiere Pro CS4.Adobe Premiere CS4 Makes Amazing Videos |
Adobe Premiere CS4 is quite brilliant. I first put it to a crash test at this year's CES in Las Vegas. I am a Final Cut editor by nature and was a bit nervous about road-testing new software. Premiere really came through for me. I was able to learn everything on the fly in about an hour. Adobe has really combined the best parts and elements of all of the current popular editing software titles Avid (AVID), Premiere and Final Cut) and put together something that can be used by novices and professionals with outstanding results. Adobe has also included the stand-alone Media Encoder, which has a wide choice of file outputs for compression of video. For TheStreet.com's videos, we use a Flash 8 encoder. I was surprised at the speed of the compression and the overall quality. I would say it leaves Apple's compressor in the dust. Overall, I still love my Final Cut, but when left to edit on a PC, I see no reason why this shouldn't be every editor's first choice. The other contender, Avid, is way too involved and requires a foolish amount of steps to get anything done.You may not need the myriad fabulous editing tools in the Master Collection, but it's nice to know they're there. One of Adobe's other CS4 collections might be right up your alley. Maybe an upgrade or two would work for you, too. CS4 is made for professionals but is not so complicated that a hobbyist can't excel at using it in an hour or so. Plus, the more you use it the more features you'll discover --and the more you'll get out of it. We here at TheStreet.com are very pleased with what it can do and does for us. We plan to continue using it for our "on location" editing jobs. Very highly recommended.>To order reprints of this article, click here: Reprints
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