The Financial Advisor Update

Five Ways to Avoid Getting Madoffed

 

At the end of the day, it's your money. Make sure you invest in a vehicle that allows for timely and unrestricted liquidation.

5. Do You Understand the Investment Strategy?

Ask your investment advisor what their strategy is? Understand the basics by which your money will be managed. For example, is the investment in a growth and value; long/short; convertible arbitrage; or technical analysis strategy?

You don't have to know the every detail or all the mathematics behind how the money is managed, but some knowledge about the general strategy should be mandatory. Make sure that the investment advisor is willing to provide the necessary time to explain to you what their strategy is. If they hide behind a veil of secrecy (as Madoff did), then you should be wary.

My strategies and investment philosophies are clearly stated in brochures that I provide to all potential investors.

Being an informed consumer expands the role of being a savvy investor. There are many honest and hard-working investment advisors to choose from. Do your due diligence by researching and interviewing the advisor before you send over any of your money.

Finally, one of the biggest mistakes that Madoff's investors made was to invest an overwhelming amount of their assets with Madoff. It is as important to diversify among investment advisors as it is to diversify amongst investments.

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Scott Rothbort has over 20 years of experience in the financial services industry. In 2002, Rothbort founded LakeView Asset Management, LLC, a registered investment advisor based in Millburn, N.J., which offers customized individually managed separate accounts, including proprietary long/short strategies to its high net worth clientele.

Immediately prior to that, Rothbort worked at Merrill Lynch for 10 years, where he was instrumental in building the global equity derivative business and managed the global equity swap business from its inception. Rothbort previously held international assignments in Tokyo, Hong Kong and London while working for Morgan Stanley and County NatWest Securities.

Rothbort holds an MBA in finance and international business from the Stern School of Business of New York University and a BS in economics and accounting from the Wharton School of Business of the University of Pennsylvania. He is a Term Professor of Finance and the Chief Market Strategist for the Stillman School of Business of Seton Hall University.

For more information about Scott Rothbort and LakeView Asset Management, LLC, visit the company's Web site at www.lakeviewasset.com. Scott appreciates your feedback; click here to send him an email.

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