This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Generation Y's 'Green' Cred Takes Tumble

So they don't actually know what their employers are doing, but they're sure they should be doing more.

They don't seem to be any better informed as consumers.

Ian Cross, director of the Center for Marketing Technology at Bentley College, surveyed more than 2,100 college students across the country, asking them which brands they perceived as the most and least green and why. Their answers, he found, "were directly tied to their perceptions and not necessarily reality."

General Electric (GE - Get Report) and Apple (AAPL - Get Report) landed on both lists. GE because of its alternative-energy products, like wind turbines (good) and for its pollution (bad). Respondents couldn't give a particular reason for placing Apple in either column.

More naively, they touted "Beyond Petroleum" as a green brand because of its green-themed ads. This, despite the fact that Beyond Petroleum is an advertising slogan for British Petroleum (BP), which landed on the "bad" list for polluting.

General Motors (GM - Get Report), Ford (F) and the brands Range Rover, Hummer and Chevrolet wound up on the "bad" list for producing gas-guzzlers in general, or SUVs and trucks in particular. But Toyota (TM) and Honda (HMC) topped the "good" list even though both have offerings with middle-of-the-road pollution ratings on par with vehicles from those other companies, according to the EPA.

Wal-Mart (WMT) has no green cred because of its low prices, despite its widely publicized eco efforts. Google (GOOG - Get Report) and Ikea have plenty, but for no reason in particular. Nike (NKE) makes the "bad" list for polluting, though watchdogs say it's more environmentally active than Google.
2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 0.00%
GOOG $683.57 0.00%
GM $28.54 0.00%
GE $28.54 0.00%
FB $104.07 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs