GM Execs Blog Without Media Supervision

The most recent installment in "The Case for GM" series stars Vice Chairman Bob Lutz in a monologue on "the high quality of today's GM cars and trucks" in which, as the callout advertises, he "issues a unique challenge to compare our vehicles to our competitors."

The videos seem to have been filmed in the same office, though Lutz is considerably less tan.

It's not all stars of stage and screen on the company's blog. There are also articles, and some of them even touch upon the concept that GM faces a challenge or two.

John Buttermore, GM Powertrain vice president of global manufacturing, led off his editorial two weeks before GM hit its low by acknowledging difficulties, though he harnessed them to macro weakness, which ignores GM's fault in its own demise. "This is a challenging time," Buttermore began, "both for the auto industry and the U.S. economy overall."

After touching on a semblance of the reality that would be put in even bolder relief in a matter of days, Buttermore declared: "But as you may have noticed, GM is in the midst of reinventing the automobile."

Look, you know that The Business Press Maven spends the better part of his life criticizing the business media. They deserve it, so it's something of an honor to burn every bridge possible in the field with my relentless criticism.